The Strategic Management of Radical Innovation (Book)
Trauffler Gaston
Release Date: 28 Jan 2007
Format: Hardback
ISBN: 9780230001978
ISBN-10: 0230001971
Successful management of radical innovation is a key to growth. Managing radical innovation involves decisions for risky projects and unknown markets with a high growth potential. This research work identifies nearly 40 best practice cases illustrating processes, methods and organizational structures that enhance successful management with radical innovations. The practice cases selected from over 90 interviews with global technology-driven companies are framed in an overall strategic management concept that helps you to navigate through some of the most difficult phases in a radical innovation project.
USD $121.90
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